Monday, December 31, 2012

FPA National Capital Area Presents a New Dynamic Web Presence

The New Year brings a new look to our website, including social media and streamlined communications that make it easier for members to communicate with the chapter and each other.
New Home Page for Consumers   To engage consumers in the Greater Washington, DC Region, we have a home page designed just for them. Under the Spotlight, there are links to help people understand how a financial planner charges for services, how to find and choose a planner, and basic questions to ask. There’s also a blog that focuses upon current trends and topics, along with other topics and helpful features.

New Home Page for Financial Professionals   To provide and increase value for our current membership and attract new members, our new home page features many attractive elements including a Featured Event column and a second shop talk blog for the chapter that will highlight developments, key members, trends, issues, opportunities and more.

Premier and Preferred Sponsors will have their logos prominently displayed on the Consumer and Financial Professional home pages in a rotating marketing banner. Logos are linked to the sponsor’s websites. All sponsors and partners, including Gold and Silver level, are easily accessed through the Spotlight Link on the Financial Professionals page.

External Social Media Presence Increased   We’ve dramatically increased our public and professional outreach by adding a new Facebook page and Twitter profile.  We also invite you to join our chapter’s LinkedIn Group. You’ll see icons for these social media platforms placed in the orange banner at the top right of every page.

FPA Connect  We’ve also made it easy for you to take part in the Financial Planning Association’s internal social media network for members, FPA Connect, labeled as Communities of Interest.   You’ll find the link in the middle of the Financial Professional’s page. 

No matter how you like to communicate online, we’ve probably got you covered. Join the conversation today.

Scott Peterson
Communications Director
FPA National Capital Area chapter