Jay Mooreland Talks About "The Emotional Investor"

Just before our luncheon program, we spoke with our speaker, Jay Mooreland, Behavioral Economist, MS, CFP® about his presentation titled "The Emotional Investor."

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In the 90 minute presentation, Jay examines what drives investor behavior. How do we better understand clients and thus better communicate with them to help them not do the wrong thing at the wrong time? "Irrational" behavior, says Mooreland, is normal behavior.

 http://youtu.be/fDnpCRTrLHA

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